Headshots for business and personal branding. What should I wear?

Everyone in business should look their best and project themselves in a positive way to their customer and client base. It’s a fact. Whether it’s a corporate PR portrait, a profile picture for Linkedin or other social media or just a great headshot Republica is here to take care of your needs. Personal branding is perhaps more important than ever in 2020 due to the working restrictions of the Coronavirus pandemic.

A beautiful headshot can be created in just about any environment and in limited space. These are shot against a grey paper backdrop with two lights, but we could also achieve something equally striking by using just a white wall, or a piece of foam core as a backdrop, and one light.

So, I hear you ask…………

What should I wear for my headshot session?

It’s essential that we get this part right.

Many people dread having their photograph taken……myself included, so if you’re looking your absolute best then it will help you to project confidence in the images.


First of all, your images are going to want to stand the test of time. With this in mind we’re going to want to try and avoid wearing anything that can look dated. That means gents, none of those distressed jackets with the seams on the outside or a low cut v-neck that reaches your sternum!

Your clothing should also be complementary and flattering to your body type.

I’m not giving you a free pass to wear black though!

Choose solid colours but avoid crazy patterns. Large logos are a non starter, as is anything that will cause a distraction in the photos

Make sure what you do wear is clean and pressed! A creased shirt does NOT look professional. Sure, creases can be removed in Photoshop after but there isn’t a photographer in the world who wouldn’t recommend taking two minutes with an iron over twenty minutes with the healing brush tool!

Be comfortable in your style and resist the urge to over accessorise.

Take a moment to think about what image of yourself you’d like to project. Business casual? Lose the tie. Smiling? More serious? Use this as a starting point in styling your outfit for the session. By all means bring more than one outfit and ask for advice from your photographer.

Clothing aside, putting your subject at ease is perhaps the most important part of any headshot session. I can honestly say that at least 80 percent of all of the people who I have photographed headshots for, had uttered to me beforehand the immortal phrase ‘I hate having my picture taken.’

The same people also left the room saying ‘That was actually a great experience.’

So don’t be afraid of having your headshot taken.

It’s not so bad………………

I even did my own.

Yep……..that’s me!

Nice to meet you all!

Stay safe everyone.


I’m a fine art portrait photographer based in Tamworth, Staffordshire. Specialising in creative and styled portraiture, fitness photography, headshots, family portraits and personal branding for you, for actors, for athletes and for business professionals alike.


Buy me a coffee at my ko-fi page.

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